In late 2021, a prominent European leader in digital security and media technologies finalized a landmark technology and intellectual property (IP) license agreement with one of the two leading global sportswear brands. The agreement granted the brand access to advanced streaming video technologies and select IP assets — enabling a strategic expansion into the fast-growing domains of connected fitness, interactive retail, and digital content delivery. 

The deal highlighted the sports brand’s intent to integrate sophisticated streaming capabilities into its customer engagement and product ecosystems. Meanwhile, the IP holder — known for its deep portfolio and history of licensing and enforcement — expanded its influence from traditional digital media into consumer-facing tech innovation. 

Unlike more adversarial IP cases, this instance was defined by proactive and amicable licensing. The agreement serves as a model for how industry leaders are increasingly choosing collaborative licensing to resolve potential overlap — especially when the IP in question is technically robust and legally defensible. 

This case validates the enduring value of well-positioned streaming technology patents in the age of immersive retail and on-demand consumer experiences. 

NovaTeq Solutions played a pivotal role in supporting the licensing process by delivering technical validation and evidentiary support to reinforce the strength of the IP portfolio involved. 

Our contributions included: 

• Cloud & Network Data Analysis 
  • We conducted advanced inspection of streaming protocol behaviors and network data patterns to evaluate the overlap between deployed technology and claimed IP. 

• Infringement Assessment via Network Interception 
  • Leveraging modern network forensics, we helped capture and interpret traffic data to substantiate potential claim applicability. 
• Claim Chart Creation 
  • We created comprehensive claim charts aligning core patent elements to observed technical implementations — an essential deliverable for supporting licensing negotiations. 

By delivering rigorous, data-driven insights, NovaTeq helped ensure the negotiation was grounded in technical clarity and strategic value — ultimately contributing to a successful outcome without litigation.